In this article, we analyze the digital age of the local media, which can be a success, not a crisis. Entered into digital age direct from the rapid and chaotic transition from communism, from an absolute control, towards an almost absolute freedom, the Romanian press is forced to face this new challenge without having the time rediscovering its own identity. The effects are not a few. An entrepreneurial ignorance, the economic vulnerability, even the professional ignorance, the absence of some strong traditions, of a known and accepted in the guild landmark threatens the very essence of the press. The present analysis suggests a line of approach, such as understanding the crisis generated by the digital era as a transition or as an accumulation of information and opportunities for public rapprochement.