http://dx.doi.org/10.15405/epsbs.2016.09.135 This study aims to clarify the role, place and dimensions of message in persuasive manipulation action. Used method is one of meta-analitic type. Main results of the research consist of revealing planned character of the message provided in the manipulation and highlighting the main aspects of manipulative message. It appears that in the action of manipulation, planned, well thought out, well structured, sequential and phased messages are always performed. In the centre of manipulative message targets and actants of manipulation (those that act on targets) are situated. As original scientific contribution, there emphasized three basic dimensions of manipulative message: self-securing coordinate (conspiracy of the sources and targets), informational dimension (fragmentation and distortion of information) and psychological dimension (sensitising the target to the manipulative message). © 2016 Published by Future Academy www.FutureAcademy.org.uk